Wednesday, 21 May 2014

More Challenger Brand Illustrations for PHD

A couple of years ago I illustrated five of the different types of challenger brand described in PHD's book Overthrow | 10 Ways To Tell A Challenger Story. This week the media agency is presenting the book in Brazil and sharing all ten challenger types on a set of promotional cards, for which they recently asked me to illustrate the remaining five challengers.

                                                                            (c) Becca Thorne 2014 for PHD UK

 
Above are my four favourites, clockwise from top left: the Game Changer, the Irreverent Maverick, the Real & Human Challenger and the Missionary.

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